My role: Strategy Lead
20+ qualified demos in the first month for an AI hospitality SaaS launch
I set the go-to-market positioning, paid acquisition plan and tracking for a product launching with no pipeline.
Services: GTM positioning, Paid acquisition plan, Tracking setup, Creative direction
Talk to me about a similar project →My role: Account Director, Performance Lead
Managed $450K+ of LinkedIn campaigns for a major NZ and Australian IT services company
I ran partner-funded campaigns across both markets, from reverse brief and media plan through to launch and reporting.
Services: Campaign strategy, Media plans, LinkedIn Ads, Meta Ads, Creative direction, Reporting
Talk to me about a similar project →My role: Strategy Lead
Repositioned a biosecurity and trade compliance firm as a business-critical partner
I set a strategy to move the business from tick-box compliance provider to trusted partner, with a focus on membership growth.
Services: Marketing strategy
Talk to me about a similar project →My role: Account Director
A people-first growth strategy for a civil construction firm
I set a strategy to make the business known to tender panels before tenders land, and to build a talent pipeline by showing its culture.
Services: Marketing strategy, Growth flywheel, Content pillars, Hero video brief, Recruitment campaign
Talk to me about a similar project →My role: Fractional CMO
Directed a $200K marketing programme for a NZ cybersecurity company
I set a content-led strategy to grow the business beyond referrals, built the go-to-market strategy for a new product launch, produced video content and ran billboards to build the brand.
Services: Content strategy, Go-to-market strategy, Out-of-home, LinkedIn Ads, Google Ads, Video content and animation
Talk to me about a similar project →My role: Co-led Strategy
Turned paid social into a sales channel for a NZ office furniture retailer
I helped rebuild the paid setup. Meta cost per click nearly halved and click-through more than doubled, with paid social now driving 8 to 12 online purchases a month.
Services: Paid ads strategy, Meta Ads, Google Shopping, Pinterest, Reporting
Talk to me about a similar project →My role: Strategy Lead
Set the first social media strategy for a science education publisher across four markets
I put together a social media strategy to grow the audience in the US, UK, Australia and NZ. Localised ads delivered 4.6M impressions and 79K website visits in seven months on $36K of spend.
Services: Marketing strategy, Meta Ads, Google Ads, LinkedIn Ads, Board reporting
Talk to me about a similar project →My role: Account Director
Repositioned a specialist vehicle manufacturer for trans-Tasman growth
After hitting the original brief to lift content quality and get the phone ringing, we rebuilt the strategy for six divisions and a push into Australia.
Services: Marketing strategy, Social content, Monthly video shoots, Meta Ads, LinkedIn Ads, Recruitment campaigns
Talk to me about a similar project →My role: Strategy Lead
Led social strategy for a Fortune 100 company's US trading platform
I put together the social growth strategy, moved the content to short-form video, grew the Instagram account and launched the brand on TikTok.
Services: Social strategy, Short-form video, Creator content, TikTok launch, Paid social boosting, Quarterly reporting
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