Fractional Marketing Director
I lead your marketing part-time, working with you directly or guiding your in-house team and agencies. I own the strategy, the budget and the reporting. Before anything is spent, I plan how the budget is split across channels and forecast what each one should return, so every decision has a clear reason behind it.
Marketing strategyGrowth strategyContent strategySocial media strategyPaid media strategyBrand positioningGo-to-market planningMedia and channel planningCampaign planningBudget allocationCreative and content directionTeam and agency managementPerformance reporting
Each month
- •An agreed number of hours or days in your business
- •A media plan with budget split by channel and expected returns
- •Weekly or fortnightly meetings with you or your team
- •Direction for your team, agencies and freelancers
- •A monthly report on leads, sales and revenue against target
Start a conversation →Performance Marketing Partner
I lead your paid media, from media planning and buying through to reporting on what each campaign returns. Spend is measured against the numbers that matter to your business, such as leads, sales, customer acquisition cost (CAC) or revenue, and budget moves to where results are strongest. I can lead your team, manage the accounts myself or step in quickly when a role is vacant or someone is on leave.
Paid media strategyPaid media auditsPaid ads managementMedia buyingBudget forecastingConversion tracking and attributionCreative directionCreative testingLanding page optimisation
Each month
- •Management of your paid campaigns, with budget moved toward the audiences and channels that return the most
- •Acquisition targets set against CAC, payback period and margin
- •Modelling of what additional spend should return before it is committed
- •Creative and landing page testing to lower acquisition costs
- •A leadership report on CAC, revenue and return on spend, with recommendations on where to scale and where to pull back
Start a conversation →